/* ===== Solución integral ===== */
.ig{background:linear-gradient(180deg,#fff,#f6f6f7)}
.ig-head{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(20px,4vw,64px);align-items:end}
.ig-head h2{font-size:clamp(1.9rem,3.8vw,2.9rem);margin:12px 0 0;line-height:1.12}
.ig-head p{margin:0;color:var(--muted);font-size:1.08rem;line-height:1.7}
.ig-bar{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-top:clamp(28px,4vw,40px);padding:14px 18px;border-radius:999px;background:#fff;border:1px solid var(--line);box-shadow:var(--shadow);width:max-content;max-width:100%}
.ig-bar span{font-size:.95rem;color:var(--muted)}
.ig-bar b{color:var(--char);font-family:var(--f-head);font-weight:700;margin-right:6px}
.ig-bar i{font-style:normal;width:30px;height:30px;border-radius:50%;display:grid;place-items:center;background:var(--mist);color:var(--red);font:700 1.1rem var(--f-head)}
.ig-bar .ig-res{background:var(--red);color:#fff;padding:6px 14px;border-radius:999px}.ig-bar .ig-res b{color:#fff}
.ig-track{list-style:none;margin:clamp(36px,5vw,56px) 0 0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:16px;position:relative;counter-reset:s}
.ig-track::before{content:"";position:absolute;left:24px;right:24px;top:23px;height:2px;background:repeating-linear-gradient(90deg,var(--red) 0 8px,transparent 8px 14px);opacity:.5}
.ig-step{position:relative;display:grid;gap:16px;align-content:start}
.ig-dot{width:48px;height:48px;border-radius:50%;background:#fff;border:2px solid var(--red);display:grid;place-items:center;position:relative;z-index:1;font:700 1rem var(--f-head);color:var(--red);transition:background .3s,color .3s}
.ig-card{background:#fff;border:1px solid var(--line);border-radius:22px;padding:22px 20px 22px;display:grid;gap:10px;align-content:start;height:100%;position:relative;overflow:hidden;transition:transform .3s,box-shadow .3s,border-color .3s}
.ig-card::after{content:"";position:absolute;right:0;top:0;width:42px;height:42px;background:linear-gradient(225deg,var(--line) 0 50%,transparent 50%);transition:background .3s}
.ig-step:hover .ig-card{transform:translateY(-4px);box-shadow:var(--shadow);border-color:transparent}
.ig-step:hover .ig-card::after{background:linear-gradient(225deg,var(--red) 0 50%,transparent 50%)}
.ig-step:hover .ig-dot{background:var(--red);color:#fff}
.ig-ic{width:46px;height:46px;border-radius:13px;background:#f8e8e8;color:var(--red);display:grid;place-items:center}
.ig-ic svg{width:24px;height:24px}
.ig-n{position:absolute;right:20px;top:58px;font:300 1.9rem/1 var(--f-light);color:var(--line);transition:color .3s}
.ig-step:hover .ig-n{color:var(--red)}
.ig-card h3{font:600 1.12rem/1.25 var(--f-head);color:var(--char);margin:4px 0 0}
.ig-card p{margin:0;color:var(--muted);font-size:.95rem;line-height:1.6}
.ig-card em{font-style:normal;justify-self:start;margin-top:4px;font:600 .72rem var(--f-head);letter-spacing:.1em;text-transform:uppercase;color:var(--red);background:#f8e8e8;padding:5px 10px;border-radius:999px}
.ig-tech .ig-card{background:var(--char);border-color:var(--char)}
.ig-tech .ig-card h3{color:#fff}.ig-tech .ig-card p{color:#cfcfd3}.ig-tech .ig-n{color:rgba(255,255,255,.22)}
.ig-tech .ig-ic{background:var(--red);color:#fff}.ig-tech .ig-card em{background:rgba(255,255,255,.1);color:#ff9d98}
.ig-tech .ig-card::after{background:linear-gradient(225deg,var(--red) 0 50%,transparent 50%)}
.ig-tech .ig-dot{background:var(--red);color:#fff}
@media (max-width:1100px){.ig-track{grid-template-columns:repeat(2,minmax(0,1fr))}.ig-track::before{display:none}.ig-step:last-child{grid-column:1/-1}}
@media (max-width:760px){.ig-head{grid-template-columns:1fr}.ig-bar{border-radius:20px;width:auto}.ig-track{grid-template-columns:1fr}.ig-step{grid-template-columns:48px 1fr;gap:14px}.ig-step:last-child{grid-column:auto}}
.ig-ep{background:#fff}
.chip-new{background:var(--red)!important;color:#fff!important}
/* ===== Investigación de mercado ===== */
.mk-ghost{border-color:var(--char)!important;color:var(--char)!important}
.mk-mini{background:#fff;border:1px solid var(--line);border-radius:24px;box-shadow:0 30px 60px -30px rgba(61,62,64,.35);padding:18px;display:grid;gap:14px;transform:perspective(1400px) rotateY(-6deg);transform-origin:left center}
.mk-mini-k{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
.mk-mini-k div{border:1px solid var(--line);border-radius:14px;padding:10px 12px;display:grid;gap:2px}
.mk-mini-k small,.mk-mini-c small{font:600 .66rem var(--f-head);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.mk-mini-k b{font:600 1.25rem var(--f-head);color:var(--char)}
.mk-mini-c{border:1px solid var(--line);border-radius:14px;padding:12px 12px 6px}
.mk-mini-c svg{width:100%;height:auto;display:block;margin-top:6px}
em.up{font-style:normal;color:var(--ok);font-weight:600;font-size:.82rem}em.dn{font-style:normal;color:var(--red);font-weight:600;font-size:.82rem}
.mk-app{margin-top:clamp(24px,3vw,36px);background:#f4f4f5;border:1px solid var(--line);border-radius:26px;box-shadow:0 40px 80px -40px rgba(61,62,64,.45);overflow:hidden}
.mk-top{display:flex;align-items:center;gap:14px;padding:12px 18px;background:#fff;border-bottom:1px solid var(--line)}
.mk-dots{display:flex;gap:6px}.mk-dots i{width:10px;height:10px;border-radius:50%;background:#dcdde0}
.mk-logo{display:inline-flex;height:24px}.mk-logo svg{height:100%;width:auto}
.mk-title{font:600 1.05rem var(--f-head);color:var(--char);padding-left:14px;border-left:1px solid var(--line)}
.mk-live{margin-left:auto;display:flex;align-items:center;gap:8px;font-size:.8rem;color:var(--muted)}.mk-live i{width:8px;height:8px;border-radius:50%;background:var(--ok)}
.mk-body{padding:clamp(14px,2vw,22px);display:grid;gap:14px}
.mk-filters{background:#fff;border:1px solid var(--line);border-radius:20px;padding:14px;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px}
.mk-f{position:relative;border:1.5px solid #cfd1d5;border-radius:12px;padding:6px 30px 7px 12px;display:grid;background:#fff;min-width:0}
.mk-f small{font-size:.68rem;color:var(--muted)}
.mk-f span{font-size:.88rem;color:var(--char);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.mk-f i{position:absolute;right:12px;top:50%;border:5px solid transparent;border-top-color:var(--muted);margin-top:-2px}
.mk-actions{grid-column:span 1;display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.mk-filters .mk-actions{grid-column:1/-1}
.mk-search{width:40px;height:40px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center}.mk-search svg{width:18px;height:18px}
.mk-dl{font:600 .8rem var(--f-head);color:var(--char);background:var(--mist);border-radius:999px;padding:9px 14px}
.mk-cmp{background:#fff;border:1px solid var(--line);border-radius:18px;padding:10px 14px;display:flex;align-items:center;gap:14px;flex-wrap:wrap}
.mk-cmp>span{font:600 .88rem var(--f-head);color:var(--muted)}
.mk-seg{display:flex;border:1px solid var(--line);border-radius:999px;overflow:hidden;font-size:.84rem}
.mk-seg b,.mk-seg span{padding:7px 14px}.mk-seg b{background:var(--red);color:#fff;font-weight:600}
.mk-f-sm{width:200px}
.mk-cmp em{margin-left:auto;font-style:normal;color:var(--muted);font-size:.85rem}
.mk-kpis{display:grid;grid-template-columns:repeat(auto-fill,minmax(170px,1fr));gap:10px}
.mk-k{background:#fff;border:1px solid var(--line);border-radius:16px;padding:14px;display:grid;gap:4px;align-content:start}
.mk-k small{font-size:.78rem;color:var(--muted);font-weight:500}
.mk-k b{font:600 1.5rem var(--f-head);color:var(--char);font-variant-numeric:tabular-nums}
.mk-k em span{color:var(--muted);font-weight:400;margin-left:4px}
.mk-k i{font-style:normal;font-size:.76rem;color:var(--muted)}
.mk-tabs{display:flex;gap:4px;border-bottom:1px solid var(--line);overflow-x:auto;scrollbar-width:none}
.mk-tabs button{all:unset;cursor:pointer;padding:12px 18px;font:600 .95rem var(--f-head);color:var(--muted);border-bottom:3px solid transparent;margin-bottom:-1px;white-space:nowrap}
.mk-tabs button[aria-selected="true"]{color:var(--red);border-color:var(--red)}
.mk-tabs button:focus-visible{outline:2px solid var(--red);outline-offset:-2px}
.mk-p{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.mk-p[hidden]{display:none}
.mk-card{background:#fff;border:1px solid var(--line);border-radius:20px;padding:18px;min-width:0}
.mk-card.full,.mk-p .full{grid-column:1/-1}
.mk-ch{display:flex;align-items:baseline;justify-content:space-between;gap:12px;flex-wrap:wrap;margin-bottom:10px}
.mk-ch b{font:600 1rem var(--f-head);color:var(--char)}.mk-ch small{color:var(--muted);font-size:.82rem}
.mk-svg{width:100%;height:auto;display:block;overflow:visible}
.mk-ax{font:500 10px var(--f-head);fill:var(--muted)}
.mk-lb{font:500 11px var(--f-head);fill:var(--char)}
.mk-vl{font:600 10.5px var(--f-head);fill:var(--char)}.mk-vl.d{fill:var(--muted)}
.mk-in{font:600 10px var(--f-head);fill:var(--char)}.mk-in.w{fill:#fff}
.mk-p.in .mk-bar{animation:mkGrow .8s cubic-bezier(.2,.7,.2,1) both;animation-delay:var(--d,0ms);transform-box:fill-box;transform-origin:left center}
.mk-p.in .mk-barv{transform-origin:center bottom;animation-name:mkGrowV}
.mk-p.in .mk-bub{animation:mkPop .7s cubic-bezier(.2,.7,.2,1) both;animation-delay:var(--d,0ms);transform-box:fill-box;transform-origin:center}
.mk-p.in .mk-seg{animation:fade .6s ease both}
.mk-mini-c .mk-bar{animation:mkGrowV .8s cubic-bezier(.2,.7,.2,1) both;animation-delay:var(--d,0ms);transform-box:fill-box;transform-origin:center bottom}
@keyframes mkGrow{from{transform:scaleX(0)}to{transform:none}}
@keyframes mkGrowV{from{transform:scaleY(0)}to{transform:none}}
@keyframes mkPop{from{transform:scale(0);opacity:0}to{transform:none;opacity:1}}
.mk-bar:hover,.mk-seg:hover,.mk-bub:hover{filter:brightness(1.12)}
.mk-leg{list-style:none;margin:12px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px 16px}
.mk-leg li{display:flex;align-items:center;gap:7px;font-size:.82rem;color:var(--fg)}
.mk-leg i{width:11px;height:11px;border-radius:3px;flex:none}
.mk-leg.v{flex-direction:column;gap:10px;margin:0}.mk-leg.v li{display:grid;grid-template-columns:11px 1fr auto;gap:8px;min-width:170px}.mk-leg.v b{color:var(--char)}
.mk-don{display:grid;grid-template-columns:200px 1fr;gap:20px;align-items:center}
.mk-don svg{width:100%;height:auto}
.mk-dc{font:700 15px var(--f-head);fill:var(--char)}
.mk-dg{transition:stroke-width .25s}.mk-dg.click{cursor:pointer}.mk-dg.click:hover,.mk-dg.click:focus{stroke-width:34;outline:none}
.mk-back{all:unset;cursor:pointer;font:600 .85rem var(--f-head);color:var(--char);background:var(--mist);padding:7px 14px;border-radius:999px;margin-bottom:8px;display:inline-block}
.mk-tw{overflow-x:auto}
.mk-tb{width:100%;border-collapse:collapse;font-size:.9rem;min-width:720px}
.mk-tb th{font:700 .72rem var(--f-head);letter-spacing:.08em;text-transform:uppercase;color:var(--char);text-align:right;padding:10px 12px;border-bottom:1px solid var(--line)}
.mk-tb th:first-child,.mk-tb td:first-child{text-align:left}
.mk-tb td{padding:11px 12px;text-align:right;border-bottom:1px solid #f0f1f3;font-variant-numeric:tabular-nums;color:var(--fg)}
.mk-tb tr:hover td{background:#fafafb}
.mk-pl{display:inline-block;padding:3px 9px;border-radius:999px;background:#e4f5ef;color:var(--ok);font-weight:700;font-size:.78rem}.mk-pl.n{background:var(--mist);color:var(--muted)}
.mk-chips{display:flex;gap:8px;flex-wrap:wrap}
.mk-chips span{padding:8px 14px;border-radius:999px;background:#fff;border:1px solid var(--line);font:600 .88rem var(--f-head);color:var(--char)}
.mk-chips .ok{background:#e4f5ef;border-color:#e4f5ef;color:var(--ok)}.mk-chips .no{background:#f8e8e8;border-color:#f8e8e8;color:var(--red)}
.mk-note{margin:12px 0 0;color:var(--muted);font-size:.88rem;text-align:center}
.mk-feat{background:var(--mist);padding-block:clamp(56px,8vw,104px)}
.mk-fl{list-style:none;padding:0;margin:clamp(28px,4vw,44px) 0 0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.mk-fl li{background:#fff;border:1px solid var(--line);border-radius:22px;padding:24px;display:grid;gap:10px;align-content:start;transition:transform .3s,box-shadow .3s}
.mk-fl li:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.mk-fi{width:48px;height:48px;border-radius:14px;background:#f8e8e8;color:var(--red);display:grid;place-items:center}.mk-fi svg{width:24px;height:24px}
.mk-fl li:hover .mk-fi{background:var(--red);color:#fff}
.mk-fl h3{font:600 1.12rem var(--f-head);color:var(--char);margin:6px 0 0}.mk-fl p{margin:0;color:var(--muted);line-height:1.6}
.mk-how{list-style:none;padding:0;margin:clamp(28px,4vw,44px) 0 0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;counter-reset:h}
.mk-how li{border-top:3px solid var(--red);padding-top:20px;display:grid;gap:8px}
.mk-how b{font:300 2.6rem/1 var(--f-light);color:var(--red)}
.mk-how h3{font:600 1.2rem var(--f-head);color:var(--char);margin:0}.mk-how p{margin:0;color:var(--muted);line-height:1.6}
@media (max-width:1000px){.mk-filters{grid-template-columns:repeat(3,minmax(0,1fr))}.mk-p{grid-template-columns:1fr}.mk-fl{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.mk-filters{grid-template-columns:1fr 1fr}.mk-don{grid-template-columns:1fr;justify-items:center}.mk-don svg{max-width:200px}.mk-fl,.mk-how{grid-template-columns:1fr}.mk-mini{transform:none}.mk-cmp em{margin-left:0}.mk-f-sm{width:100%}.mk-mini-k b{font-size:1rem}.mk-title{display:none}}
.mk-halo{paint-order:stroke;stroke:#fff;stroke-width:4px;stroke-linejoin:round;fill:var(--char)!important}
.mk-tb td,.mk-tb th{white-space:nowrap}
.ig-n{top:22px!important;right:56px!important}
.ig-card em .ew{text-transform:lowercase;letter-spacing:0;font-size:1.1em}
.ig-n{display:none!important}
.ig-card em{white-space:nowrap}
.sol-ig{padding-top:clamp(40px,6vw,72px)}.sol-ig-note{margin:clamp(22px,3vw,32px) 0 0;padding:16px 20px;border-left:3px solid var(--red);background:#fff;border-radius:0 12px 12px 0;color:var(--muted);line-height:1.7}.sol-ig-note a{color:var(--red);font-weight:600;text-decoration:none}.sol-ig-note a:hover{text-decoration:underline}
.ig-mini{padding-bottom:clamp(48px,6vw,80px)}
.ig-mini .ig-card p,.ig-mini .ig-card em{display:none!important}
.ig-mini .ig-track{margin-top:clamp(28px,4vw,40px)}
.ig-mini .ig-card{grid-template-columns:auto 1fr;align-items:center;gap:12px;padding:14px 16px;border-radius:16px;height:auto}
.ig-mini .ig-card::after{width:26px;height:26px}
.ig-mini .ig-ic{width:38px;height:38px;border-radius:11px}.ig-mini .ig-ic svg{width:20px;height:20px}
.ig-mini .ig-card h3{font-size:.98rem;margin:0}
.ig-mini .ig-step{gap:12px}
.ig-mini .ig-dot{width:40px;height:40px;font-size:.92rem}.ig-mini .ig-track::before{top:19px}
.ig-cta{margin-top:clamp(26px,3.5vw,38px);display:flex;justify-content:center}
@media (max-width:1100px){.ig-mini .ig-step{grid-template-columns:1fr!important}.ig-mini .ig-dot{display:none}.ig-mini .ig-step:last-child{grid-column:1/-1}}
@media (max-width:760px){.ig-mini .ig-track{grid-template-columns:1fr 1fr}.ig-mini .ig-card{padding:12px}.ig-mini .ig-card h3{font-size:.92rem}}
@media (max-width:360px){.ig-mini .ig-track{grid-template-columns:1fr}}